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Circana reports 71% of Europeans drinking less

Published: 07 October, 2025

Some 71% of European consumers are buying, stocking or consuming less alcohol, according to new analysis released today at the Beverage Forum Europe 2025 by Circana.

Beverage industry shifts offer new opportunities, says Circana

Published: 25 September, 2024

The beverage industry has undergone significant changes over the past year, presenting new opportunities for both brands and retailers, according to a new report from Circana, an advisor on consumer behaviour.

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